Marketing Manager

Marketing Manager

Stairs People Advisors

08/03/2023 12:10:40

Golf Hotel and Spa Resort in Spain

Stairs – People Advisors, is supporting a Golf Hotel and Spa Resort in Spain to identify, select and hire a Marketing Manager to lead and manage its marketing team. The ideal candidate is bilingual, creative, pro-active, with excellent time management skill and who can strategically develop new initiatives that will achieve growth for the company.

Main Responsabilities

  • To maintain an raise the profile of the Resort as the number one choice resort for golf holidays in Spain.
  • To manage, design and write content for website to ensure maximum optimisation, and to constantly update ensuring all items are correct and relevant to current business objectives.
  • Coordination of PPC & SEO activities internally and in partnership with our online marketing partners.
  • Co-ordinate the publication of new marketing collateral working with designer and printers.
  • Co-ordinate advertising campaigns with Director of Sales & Marketing to annual budget.
  • To report on traffic and conversions from all marketing activities, identifying trends, success rates and effectiveness.
  • Prepare, design & execute email marketing campaigns.
  • Create a social media Strategy and execute in conjunction with our PR company.
  • Create a GREEN Marketing agenda for the Resort including implementations of a communication strategy on sustainability to engineer ways to keep the Resort to the forefront of the public consciousness.
  • Bring new ideas, and innovative ideas, and pro-active suggestions to the Director of Sales & Marketing on a regular basis.
  • Staying up-to-date with industry trends and changes through networking and research of competitors.
  • Liaise with our PR company to discuss and execute promotional opportunities for the hotel.
  • Working with the Director of Sales and Marketing to optimise effectiveness of marketing expenditure, as per budget parameters and business requirements.
  • Co-ordinate and directly mange at leas one member of the marketing team under the overall leadership of the DOSM.

Skills and Requirements

  • Managing and leading People
  • Creative and out of the box thinking skills.
  • Forward thinking initiative. Pro-active mind set.
  • Strong Planning/Project Management experience.
  • Copy writing.
  • Customer experience knowledge (current and new technologies available).
  • Golf Marketing experience (Golf Travel, journalism or events)
  • Experience in E-mail marketing and CRM.
  • Overall Strong Knowledge of Digital Marketing (Google Ads, Analytics, SEO, Website optimisation). Good knowledge of CMS systems available and how to implement them.
  • Good knowledge of all social media platforms, current and new trends.
  • Planning and implementation of a loyalty scheme.
  • Knowledge of content design, video and offline marketing for the hospitality business.
  • Some Knowledge of the events industry within hospitality.
  • English: Native, Spanish: Native or Fluent. Another languages is a plus.
0 MONTH EURO Marketing Manager 11/03/2023 12:10:40
Distrito: Estrangeiro, Concelho: Espanha Distrito: Estrangeiro, Concelho: Espanha Distrito: Estrangeiro, Concelho: Espanha Distrito: Estrangeiro, Concelho: Espanha Distrito: Estrangeiro, Concelho: Espanha
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