Marketing Manager
Marketing Manager
Stairs People Advisors
08/03/2023 12:10:40
Golf Hotel and Spa Resort in Spain
Stairs – People Advisors, is supporting a Golf Hotel and Spa Resort in Spain to identify, select and hire a Marketing Manager to lead and manage its marketing team. The ideal candidate is bilingual, creative, pro-active, with excellent time management skill and who can strategically develop new initiatives that will achieve growth for the company.
Main Responsabilities
- To maintain an raise the profile of the Resort as the number one choice resort for golf holidays in Spain.
- To manage, design and write content for website to ensure maximum optimisation, and to constantly update ensuring all items are correct and relevant to current business objectives.
- Coordination of PPC & SEO activities internally and in partnership with our online marketing partners.
- Co-ordinate the publication of new marketing collateral working with designer and printers.
- Co-ordinate advertising campaigns with Director of Sales & Marketing to annual budget.
- To report on traffic and conversions from all marketing activities, identifying trends, success rates and effectiveness.
- Prepare, design & execute email marketing campaigns.
- Create a social media Strategy and execute in conjunction with our PR company.
- Create a GREEN Marketing agenda for the Resort including implementations of a communication strategy on sustainability to engineer ways to keep the Resort to the forefront of the public consciousness.
- Bring new ideas, and innovative ideas, and pro-active suggestions to the Director of Sales & Marketing on a regular basis.
- Staying up-to-date with industry trends and changes through networking and research of competitors.
- Liaise with our PR company to discuss and execute promotional opportunities for the hotel.
- Working with the Director of Sales and Marketing to optimise effectiveness of marketing expenditure, as per budget parameters and business requirements.
- Co-ordinate and directly mange at leas one member of the marketing team under the overall leadership of the DOSM.
Skills and Requirements
- Managing and leading People
- Creative and out of the box thinking skills.
- Forward thinking initiative. Pro-active mind set.
- Strong Planning/Project Management experience.
- Copy writing.
- Customer experience knowledge (current and new technologies available).
- Golf Marketing experience (Golf Travel, journalism or events)
- Experience in E-mail marketing and CRM.
- Overall Strong Knowledge of Digital Marketing (Google Ads, Analytics, SEO, Website optimisation). Good knowledge of CMS systems available and how to implement them.
- Good knowledge of all social media platforms, current and new trends.
- Planning and implementation of a loyalty scheme.
- Knowledge of content design, video and offline marketing for the hospitality business.
- Some Knowledge of the events industry within hospitality.
- English: Native, Spanish: Native or Fluent. Another languages is a plus.
Distrito: Estrangeiro, Concelho: Espanha
Distrito: Estrangeiro, Concelho: Espanha
Distrito: Estrangeiro, Concelho: Espanha
Distrito: Estrangeiro, Concelho: Espanha
Distrito: Estrangeiro, Concelho: Espanha
